The Good Food Institute Europe was matched with SeoFly, which worked with the internal team to audit all the existing pages, implement SEO improvements and advise the internal team on how to write and manage content on the European website going forward. Sophie was presented with a comprehensive report that taught her about a range of important technical SEO methods, including formatting headings effectively, inputting metadata and image captions and working on backlinks.


The website has been live since the end of August 2021 and t’s grown considerably – with traffic coming from search engines up by 300% since launch. Today, the GFI internal team continues to apply the same SEO principles to new content, which they learned from SeoFly. Sophie says that one of the most impactful things that have come out of the website is the ability to host job offerings. The Good Food Institute is still in start-up mode in Europe and is looking to scale rapidly, so the website is instrumental in attracting the much needed new talent.

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