Through Tech To The Rescue, End Poverty India was put in touch with Visual71, a design agency from Wrocław, Poland, which worked on the branding project for the charity. The goal was to improve the charity’s visibility among its target audience, which were enterprises able to support it in two main ways. Firstly, there was pro-bono support on legal matters and other issues related to the running of the charity. Secondly, there was financial support through CSR initiatives. The rebrand wasn’t just about visual identity, but also about the way in which End Poverty India was communicating its mission, work and impact. The right information architecture, UX and UI were all crucial here.


The new brand showcases the charity as a mature, well-run organization which is worth investing time and money into. It speaks to the target audience as equal partners, who can support them on their worthwhile mission. The internal team is confident that the new messaging and visual identity will enable the charity to scale its impact and to attract new supporters. It’s a big step change from its original brand, but they believe that it will be very effective.

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