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Solution

Tech To The Rescue matched the team with ESPEO, a Polish software house, whose team quickly got to work. It involved developers from its Junior Academy – which is an internship program associating academics and young professionals developing their skills – and others who were between commercial projects, all under the guidance of an experienced Delivery Manager. The team dramatically improved the user interface, stopped the glitches that were causing the site to break from overuse, and boosted content interactivity – e.g. through a pop up which asked the reader whether they would benefit from support with the particular mental health problem that they were currently reading about on the site.

Effect

The website has already gone live. The new design has been met with great enthusiasm from members of The Human Aspect Team, who believe that it will make a significant difference to both engagement and readership. It has also brought about several internal benefits for ESPEO, boosting employee motivation.
Thanks to Espeo, people can now not just watch video interviews but also reflect on them. A goal was to make those resources more accessible and user-friendly, especially for recurring users who watch more than just one video.
The website is supposed to reach 10k people monthly in the nearest future.
ESPEO will continue to work with the NGO on further developments to its product.

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A New Brand Identity for End Poverty India
End Poverty India is an NGO on a mission to reduce poverty in India by improving the living conditions for landless or marginal agricultural farmers, traditional artisans, uneducated women, and unemployed youth.
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