Solution
Through Tech To The Rescue, Polish Humanitarian Action was put in touch with influencer marketing app, Indahash, to create Peace of Heart, a charitable NFT collection, supporting Ukraine and its citizens. The NFTs which it features were created by digitizing drawings made by Ukrainian children, and highlight the experiences and emotions that they are faced with in their new, difficult reality. Everyone who supports the fundraising will in return receive a unique NFT – a digital version of a drawing made by a child from Ukraine.
Effect
Peace of Heart is soon to be launched and will be marketed to all NFT enthusiasts. If it proves successful, Polish Humanitarian Action is already considering what further projects it could be used for – potentially some on which the foundation is already working in the developing world. The project has certainly opened up the charity to the possibility of trialing new, innovative fundraising methods.
