Tech To The Rescue matched Teen Challenge with Digital New Agency (DNA) which quickly got to work. The team used the UX process it typically uses for this type of project for clients. It began with the discovery phase, in which they identified Teen Challenge’s needs. The initial research was conducted within a week, and included several surveys of different potential target audience groups. The results allowed DNA to verify their hypotheses, create a site map and go from a low-fidelity mockup to the high-fidelity project of the website. Following further feedback from the Teen Challenge team, the DNA crew implemented the right messaging and imagery and launched the website in both desktop and mobile versions. What’s noteworthy is that webpage development is not a core competency at DNA, but this case was driven by a motivation to finish what was started and to help end-to-end.
The Teen Challenge website has launched and received very positive feedback from the internal team, who are excited to see how it will positively impact the organization’s support in months to come. Watch this space!