The challenge
Tech To The Rescue partnered with Admind Branding & Communication to develop the visual identity for the AI for Changemakers Accelerator, a 3-year program designed to support 110 outstanding non-profits and social impact organizations worldwide with pro bono AI solutions. The program aims to help these organizations scale their missions across key areas like education, climate action, health, and economic opportunity. Before the program even launched, TTTR faced the challenge of how to promote it effectively and what visual direction to take. This case highlights how critical brand marketing and visual identity are for non-profits, especially when resources are limited, offering valuable lessons for other organizations looking to enhance their visibility and impact.
The solution
Admind’s creative approach centered around a visual metaphor that represented the synergy between AI and social impact. They incorporated AI-generated imagery to capture the essence of the project, highlighting the transformative role of AI in supporting impactful missions. This design strategy aligned with TTTR’s existing color palette while introducing dynamic elements that symbolize AI’s potential to drive progress in the social sector.
Project outcome
The final solution included a distinctive logotype, a comprehensive brand book, and a cohesive visual framework for graphic materials, all enhanced by the use of AI-generated visuals. Admind successfully delivered a visual identity that reflects both the innovation of AI and the meaningful work of the non-profit community, helping the AI for Changemakers Accelerator reach a diverse global audience.
