The Good Food Institute Europe — A new website with a successful SEO boost

The Good Food Institute (GFI) is a nonprofit working internationally to accelerate alternative protein innovation and in doing so, make sustainable food options the default choice for consumers. The organization works to make plant-based and cultivated meat delicious, affordable and accessible. Its ultimate goal is to mitigate the environmental impact of our food system, reduce risks to public health, and ultimately feed a greater number of people with fewer resources. GFI Europe was looking to create a new website dedicated specifically to the European market and to differentiate the content from the materials on its US website. It needed effective SEO support, which would make sure that the site ranked highly in search engines. Here’s where Tech To The Rescue stepped in.

Solution

The Good Food Institute Europe was matched with SeoFly, which worked with the internal team to audit all the existing pages, implement SEO improvements and advise the internal team on how to write and manage content on the European website going forward. Sophie was presented with a comprehensive report that taught her about a range of important technical SEO methods, including formatting headings effectively, inputting metadata and image captions and working on backlinks.

Effect

The website has been live since the end of August 2021 and t’s grown considerably – with traffic coming from search engines up by 300% since launch. Today, the GFI internal team continues to apply the same SEO principles to new content, which they learned from SeoFly. Sophie says that one of the most impactful things that have come out of the website is the ability to host job offerings. The Good Food Institute is still in start-up mode in Europe and is looking to scale rapidly, so the website is instrumental in attracting the much needed new talent.

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